{"id":2503,"date":"2011-10-02T21:47:48","date_gmt":"2011-10-02T17:47:48","guid":{"rendered":"https:\/\/shahidov.com\/tr\/?p=2503"},"modified":"2020-03-12T15:06:35","modified_gmt":"2020-03-12T11:06:35","slug":"%c9%99d%c9%99biyyatda-brend-m%c9%99s%c9%99l%c9%99si","status":"publish","type":"post","link":"https:\/\/shahidov.com\/tr\/?p=2503","title":{"rendered":"\u018fD\u018fB\u0130YYATDA BREND M\u018fS\u018fL\u018fS\u0130"},"content":{"rendered":"<p><em><a href=\"https:\/\/shahidov.com\/tr\/wp-content\/uploads\/qelem.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2504\" title=\"qelem\" src=\"https:\/\/shahidov.com\/tr\/wp-content\/uploads\/qelem-250x187.jpg\" alt=\"\" width=\"250\" height=\"187\" \/><\/a>\u015eair Co\u015f\u011fun C\u0259f\u0259r: &#8220;M\u00fc\u011f\u0259nnil\u0259r brend ola bil\u0259r, yazar niy\u0259 olmas\u0131n ki&#8230;&#8221;<\/em><br \/>\n<em> Yazar Alpay Az\u0259r: &#8220;Brend statusu b\u0259zi yaz\u0131\u00e7\u0131lar\u0131n ba\u015f\u0131n\u0131 gic\u0259ll\u0259ndir\u0259 bil\u0259r&#8221;<\/em><br \/>\n<strong> \u015eair \u018fhm\u0259d \u015eahidov: &#8220;Brend yazarlar c\u0259miyy\u0259td\u0259 i\u015f\u0131qfor rolunu oynamaqdad\u0131r&#8221;<!--more--><\/strong><br \/>\nH\u0259r bir yazar\u0131n ortaya qoydu\u011fu yaz\u0131 o vaxt \u0259d\u0259biyyat olur ki, ictimai m\u00fchitd\u0259n g\u00f6t\u00fcr\u00fcl\u0259n m\u00f6vzu v\u0259 bax\u0131\u015flar m\u00fc\u0259llifin t\u0259s\u0259vv\u00fcr\u00fcnd\u0259 \u00fcmumil\u0259\u015fdirilir. H\u0259r hans\u0131 bir obraz\u0131n arxas\u0131nda ham\u0131n\u0131n tan\u0131d\u0131\u011f\u0131 konkret f\u0259rd dayan\u0131rsa, bu, he\u00e7 bir halda \u0259d\u0259bi n\u00fcmun\u0259 kimi ictimai \u0259h\u0259miyy\u0259t k\u0259sb etmir &#8211; h\u0259min f\u0259rdin ictimai \u00f6n\u0259m da\u015f\u0131mas\u0131n\u0131n m\u0259tl\u0259b\u0259 he\u00e7 bir d\u0259xli yoxdur. \u0130ctimai d\u0259y\u0259ri olan \u015f\u0259xsl\u0259rd\u0259n yaz\u0131lan h\u0259r hans\u0131 yaz\u0131, \u0259n yax\u015f\u0131 halda, portret-o\u00e7erk ola bil\u0259r.<br \/>\nPublisistik yaz\u0131lar\u0131ndan tan\u0131d\u0131\u011f\u0131m istedadl\u0131 yazarlar\u0131m\u0131z\u0131n b\u00f6y\u00fck \u0259ks\u0259riyy\u0259ti n\u0259inki konkret \u015f\u0259xsl\u0259ri \u0259d\u0259bi obraz kimi t\u0259qdim edirl\u0259r, h\u0259tta &#8220;obrazlar\u0131&#8221; ictimai f\u0259rdl\u0259rin ad\u0131yla adland\u0131r\u0131rlar. Avtobioqrafik \u00e7alarlarla q\u0259l\u0259m\u0259 al\u0131nan bu \u0259s\u0259rl\u0259rd\u0259 obrazlar m\u00f6vzu a\u00e7\u0131m\u0131 v\u0259 s\u00fcjetin inki\u015faf\u0131na, yazar\u0131n \u0259traf m\u00fchitd\u0259n ald\u0131\u011f\u0131n t\u0259\u0259ss\u00fcrat\u0131 t\u0259qdim etm\u0259y\u0259 deyil, tamamil\u0259 \u00f6z\u0259l d\u0259y\u0259r da\u015f\u0131maqla m\u00f6vzudan yay\u0131nma\u011fa xidm\u0259t edir. \u015e\u0259xsin \u00f6z ad\u0131yla \u0259s\u0259r\u0259 niy\u0259 g\u0259tirildiyi, m\u00fc\u0259llifin bununla hans\u0131 f\u0259ls\u0259fi-sosioloji m\u0259tl\u0259bi ifad\u0259 etdiyi v\u0259 bunun \u0259s\u0259rin s\u00fcjetin\u0259, qay\u0259sin\u0259, m\u0259zmununa n\u0259 d\u0259r\u0259c\u0259d\u0259 d\u0259xli oldu\u011fu bilinmir.<br \/>\nYeni yazarlar\u0131n yaratd\u0131qlar\u0131 obrazlar\u0131n aras\u0131nda birc\u0259 m\u00fck\u0259mm\u0259l obraz m\u00fc\u015fahid\u0259 etm\u0259k olmur. \u018fs\u0259rin &#8220;roman&#8221; adlanmas\u0131n\u0131 \u015f\u0259rtl\u0259ndir\u0259n s\u0259b\u0259bl\u0259r var. \u018fg\u0259r bir v\u0259 ya bir ne\u00e7\u0259 tam, \u00fcmumil\u0259\u015fdirilmi\u015f obraz v\u0259 tip yoxdursa, s\u00fcjetl\u0259rin bir-biriyl\u0259 n\u0259inki d\u0259rin, m\u0259tnalt\u0131 qatlarda, h\u0259tta \u00fczd\u0259 bel\u0259 \u00fczv\u00fc ba\u011fl\u0131l\u0131\u011f\u0131 m\u00f6vcud deyils\u0259, hans\u0131 romandan s\u00f6hb\u0259t ged\u0259 bil\u0259r? Sistemsiz, \u0259laq\u0259siz s\u00fcjetl\u0259rin v\u0259 natamam obrazlar\u0131n c\u0259ml\u0259\u015fdiyi &#8220;irih\u0259cmli&#8221; publisistik qeyd v\u0259 portretl\u0259r n\u0259 vaxtdan roman v\u0259 ya povest adlan\u0131r?<br \/>\n\u018fg\u0259r bu qabiliyy\u0259tli g\u0259nclik el\u0259 d\u00fc\u015f\u00fcn\u00fcrs\u0259 ki, kitab\u0131n s\u0259hif\u0259sini 150-y\u0259 \u00e7atd\u0131rmaq onun roman adlanmas\u0131 \u00fc\u00e7\u00fcn kifay\u0259tdir, s\u0259hv fikirl\u0259\u015fir; \u0259g\u0259r \u00e7a\u011fda\u015f \u0259d\u0259bi m\u00fchitin v\u0259 postmodern \u0259d\u0259biyyat\u0131n m\u0259hz bu c\u00fcr oldu\u011funu isbatlama\u011fa giri\u015firl\u0259rs\u0259, yen\u0259 yanl\u0131\u015f yap\u0131rlar; \u0259g\u0259r jarqon, arqo v\u0259 tabular\u0131n \u0259d\u0259bi dil\u0259 g\u0259lm\u0259sini inqilabi yenilik kimi t\u0259qdim etm\u0259y\u0259 c\u0259hd g\u00f6st\u0259rirl\u0259rs\u0259, \u0259d\u0259biyyat yen\u0259 d\u0259 bu deyil. H\u0259r hans\u0131 bir obraz\u0131n psixoloji durumunu anlatmaq v\u0259 ya hans\u0131sa alt c\u0259miyy\u0259t m\u0259nsubunu onun nitqind\u0259 ortaya qoymaq ist\u0259yirl\u0259rs\u0259, problem yoxdur. Ancaq \u0259s\u0259rin ba\u015fdan-ba\u015fa s\u00f6y\u00fc\u015f v\u0259 k\u00fc\u00e7\u0259 \u0259xlaql\u0131 b\u0259nz\u0259tm\u0259l\u0259rl\u0259 &#8220;b\u0259z\u0259dilm\u0259si&#8221; \u0259n yax\u015f\u0131 halda m\u00fc\u0259llifin dilinin inc\u0259likl\u0259rini bilm\u0259m\u0259sinin \u0259lam\u0259ti say\u0131l\u0131r.<br \/>\nV\u0259ziyy\u0259t o h\u0259dd\u0259 \u00e7at\u0131b ki, \u0259d\u0259bi g\u0259ncliyin istedadl\u0131 isiml\u0259ri kimi q\u0259bul etdiyimiz b\u0259zi yazarlar\u0131n \u0259s\u0259rl\u0259rind\u0259 bel\u0259 s\u00fcjetin n\u0259 m\u0259ntiqi ard\u0131c\u0131ll\u0131\u011f\u0131 var, n\u0259 d\u0259 \u00fcmumil\u0259\u015fm\u0259. &#8220;\u00dcmumil\u0259\u015fmi\u015f obraz&#8221; dey\u0259nd\u0259 el\u0259 ba\u015fa d\u00fc\u015f\u00fcrl\u0259r ki, guya q\u0259hr\u0259man se\u00e7il\u0259n hans\u0131sa bir \u015f\u0259xsi t\u0259svir ed\u0259rk\u0259n \u00fcmumi tipaj yaratmaq \u0259v\u0259zin\u0259, \u00fcmumil\u0259\u015fdirici s\u00f6zl\u0259rd\u0259n istifad\u0259 olunur. Halbuki bu \u00fcmumil\u0259\u015fdirici s\u00f6zl\u0259rd\u0259n istifad\u0259 \u00f6z\u00fc \u0259d\u0259biyyatdan x\u0259b\u0259rsizliyin \u0259lam\u0259tidir. Obraz el\u0259 yarad\u0131lmal\u0131d\u0131r ki, oxucu onun \u00fcmumil\u0259\u015fdirilmi\u015f tip oldu\u011funu hiss etsin, g\u00f6rs\u00fcn v\u0259 s.<br \/>\nB\u00fct\u00fcn natamaml\u0131qlar\u0131 &#8220;postmodern&#8221; adl\u0131 \u0259d\u0259bi c\u0259r\u0259yan\u0131n \u00fcst\u00fcn\u0259 y\u0131xmaqla \u00f6z\u00fcn\u0259 b\u0259ra\u0259t qazand\u0131rmaq is\u0259 \u00e7ox u\u011fursuz c\u0259hddir. D\u00fcnya \u0259d\u0259biyyat\u0131n\u0131n misilsiz n\u00fcmun\u0259l\u0259r yarad\u0131b da art\u0131q arxada qoydu\u011fu bir \u0259d\u0259bi c\u0259r\u0259yan\u0131 \u00f6z m\u0259qs\u0259di \u00fc\u00e7\u00fcn yeri g\u0259ldi-g\u0259lm\u0259di sui-istifad\u0259 etm\u0259k, bu \u0259d\u0259bi istilah\u0131n geni\u015f auditoriyada yay\u0131lmamas\u0131ndan yararlanma\u011f\u0131n \u00f6mr\u00fc is\u0259 uzun deyil. H\u0259tta bir yazar\u0131n \u0259d\u0259bi \u00f6mr\u00fcnd\u0259n daha q\u0131sad\u0131r.<br \/>\nAmma yen\u0259 d\u0259 \u00fcmid ed\u0259k ki, \u0259d\u0259bi g\u0259nclik ayr\u0131-ayr\u0131 \u0259d\u0259bi orqanlarda yazd\u0131qlar\u0131 portret o\u00e7erkl\u0259r, s\u0259yah\u0259tl\u0259r, ictimai-publisist qeydl\u0259rini bir yer\u0259 y\u0131\u011f\u0131b &#8220;postmodern roman&#8221; ad\u0131yla t\u0259qdim etm\u0259kd\u0259n \u00f6zl\u0259ri bez\u0259c\u0259kl\u0259r v\u0259 n\u0259hay\u0259t, Az\u0259rbaycan oxucusuna \u0259d\u0259bi n\u00fcmun\u0259, \u00f6zl\u0259rin\u0259 \u0259d\u0259bi d\u00fcnya qura bil\u0259c\u0259kl\u0259r. \u00c7\u00fcnki \u0259d\u0259bi g\u0259nclik i\u00e7\u0259risind\u0259 bel\u0259 potensial\u0131 olan g\u0259ncl\u0259r var v\u0259 onlar\u0131n say\u0131 az deyil&#8230; B\u0259s bizim yazarlar yazar\u0131n brend olmas\u0131na nec\u0259 bax\u0131rlar? \u018fd\u0259biyyatda brend olmaq yazar\u0131n h\u0259yat\u0131nda n\u0259l\u0259ri d\u0259yi\u015f\u0259 bil\u0259r? V\u0259 onun c\u0259miyy\u0259tin aktivliyin\u0259 t\u0259siri n\u0259 q\u0259d\u0259r ola bil\u0259r? Bu suallarla yazarlar\u0131m\u0131za m\u00fcraci\u0259t etdik.<br \/>\n\u015eair Co\u015f\u011fun C\u0259f\u0259r hesab edir ki, yazar\u0131n brend olmas\u0131 normal bir hald\u0131r: &#8220;Amma s\u00f6hb\u0259t ciddi v\u0259 s\u0259viyy\u0259li yazardan gedir. Ciddi v\u0259 s\u0259viyy\u0259li yazar dem\u0259kd\u0259 m\u0259qs\u0259dim yaln\u0131z onun \u0259s\u0259rl\u0259rinin ciddiliyind\u0259n getmir. H\u0259m d\u0259 onun bir \u015f\u0259xsiyy\u0259t, f\u0259rd kimi ciddi bir fiqur olmas\u0131ndan gedir. Bel\u0259 bir yazar brend olaraq c\u0259miyy\u0259td\u0259 \u00f6z m\u00fcsb\u0259t t\u0259sirl\u0259rini qoyacaqd\u0131r. Bel\u0259likl\u0259 ciddi v\u0259 s\u0259viyy\u0259li yazarln brend olmas\u0131 il\u0259 c\u0259miyy\u0259t kim\u0259 inan\u0131b kim\u0259 inanmamas\u0131n\u0131, kimi dinl\u0259yib, kimi dinl\u0259m\u0259m\u0259sini m\u00fc\u0259yy\u0259n etmi\u015f olacaq. S\u0259viyy\u0259siz m\u00fc\u011f\u0259nnil\u0259r brend ola bil\u0259r, yazar niy\u0259 olmas\u0131n ki&#8230; Normal bir \u015feydir&#8221;&#8230;<br \/>\nYazar Yusif M\u0259h\u0259mm\u0259do\u011flu \u00fcmumiyy\u0259tl\u0259 brend s\u00f6z\u00fcni he\u00e7 c\u00fcr q\u0259bul ed\u0259 bilmir: &#8220;\u018fd\u0259biyyatda brend olmas\u0131 fikrin\u0259 is\u0259 \u00e7ox m\u0259nfi m\u00fcnasib\u0259tim var. D\u00fczd\u00fcr, bu g\u00fcn, bu bir h\u0259qiq\u0259tdir ki, kiml\u0259rs\u0259 kiml\u0259ris\u0259 \u00f6zl\u0259ri \u00fc\u00e7\u00fcn brend el\u0259yir. \u018fd\u0259biyyatda qalmaq m\u0259s\u0259l\u0259si olsayd\u0131, ba\u015fqa m\u00fcnasib\u0259t bildir\u0259rdim. Brend olandan sonra onun h\u0259yat\u0131nda m\u00fc\u0259yy\u0259n d\u0259yi\u015fiklikl\u0259r olacaq. Bu t\u0259biidir, ist\u0259s\u0259 d\u0259, ist\u0259m\u0259s\u0259 d\u0259. \u0130nsan\u0131n \u00f6z\u00fcnd\u0259 as\u0131l\u0131 olan bir \u015feydir ki, o \u00f6z\u00fcn\u00fc c\u0259miyy\u0259t\u0259 nec\u0259 t\u0259qdim ed\u0259c\u0259k v\u0259 c\u0259miyy\u0259t onu nec\u0259 q\u0259bul ed\u0259c\u0259k&#8221;.<br \/>\nYazar Alpay Az\u0259r yazar\u0131n brend olmas\u0131na normal bax\u0131r: &#8220;Y\u0259ni yax\u015f\u0131 yaz\u0131\u00e7\u0131n\u0131n brend olmas\u0131 t\u0259bii hald\u0131r. M\u0259s\u0259l\u0259n, Paulo Koleya v\u0259 ya alman Bernxard \u015elunkin brend olmas\u0131 normald\u0131r. Brend statusu b\u0259zi yaz\u0131\u00e7\u0131lar\u0131n ba\u015f\u0131n\u0131 gic\u0259ll\u0259ndir\u0259 bil\u0259r v\u0259 onlar q\u00fcrub d\u00f6vr\u00fcn\u0259 q\u0259d\u0259m qoya bil\u0259rl\u0259r. Ona g\u00f6r\u0259 bu tipli yaz\u0131\u00e7\u0131lar \u00f6zl\u0259rin\u0259 qar\u015f\u0131 daha h\u0259ssas olurlar. Qald\u0131 ki, c\u0259miyy\u0259td\u0259 brend yaz\u0131\u00e7\u0131n\u0131n roluna, t\u0259bii ki, bu h\u0259min yaz\u0131\u00e7\u0131n\u0131n \u00f6z\u00fcnd\u0259n as\u0131l\u0131d\u0131r. Amma Mario Varqas Lyosa v\u0259 ya dig\u0259r Nobel laureat\u0131 \u00c7in yaz\u0131\u00e7\u0131s\u0131 Qao Sin Tszyan bir demokrat kimi v\u0259t\u0259nda\u015f m\u00f6vqeyind\u0259n \u00e7\u0131x\u0131\u015f edirl\u0259r&#8221;.<br \/>\n<strong>\u015eair \u018fhm\u0259d \u015eahidov<\/strong> <em>brend olma\u011f\u0131n yazara h\u0259m xeyir verdiyini, h\u0259m d\u0259 ziyan oldu\u011funu deyir: &#8220;Xeyirdir ona g\u00f6r\u0259 ki, bu statusu qazand\u0131qdan sonra yazar\u0131n b\u00fct\u00fcn \u0259s\u0259rl\u0259ri al\u0131n\u0131r v\u0259 oxunur. Lakin bununla yazar\u0131n faydal\u0131 i\u015f \u0259msal\u0131 a\u015fa\u011f\u0131 d\u00fc\u015f\u0259 bil\u0259r. M\u0259s\u0259l\u0259n, \u00c7ingiz Abdullayevi b\u00fct\u00fcn d\u00fcnyada tan\u0131y\u0131rlar, onun \u0259s\u0259rl\u0259rini oxuyurlar, amma yazar\u0131n son \u0259s\u0259rl\u0259rini g\u00f6zd\u0259n ke\u00e7irdikd\u0259 \u015fahidi oluruq ki, \u00c7ingiz Abdullayevin son kitablar\u0131 t\u0259krar ssenaril\u0259r \u00fcz\u0259rind\u0259 qurulub. Bu, art\u0131q brend yazarlarda ulduz x\u0259st\u0259liyin\u0259 s\u0259b\u0259b olur. Ayda bir v\u0259 ya iki kitab \u00e7\u0131xartma\u011fa al\u0131\u015fan brend yazar art\u0131q t\u0259l\u0259sik \u015f\u0259kild\u0259 t\u0259krar m\u00f6vzulara m\u00fcraci\u0259t edir v\u0259 n\u0259tic\u0259d\u0259 h\u0259min yazarlar\u0131n bir zamanlar q\u0259l\u0259m\u0259 ald\u0131\u011f\u0131 \u0259s\u0259rl\u0259r h\u0259min keyfiyy\u0259td\u0259 v\u0259 orijinall\u0131qda t\u0259krarlana bilmir. Yazar\u0131 yen\u0259 d\u0259 oxuyurlar, amma h\u0259min keyfiyy\u0259t v\u0259 m\u0259hsuldarl\u0131q \u00f6z\u00fcn\u00fc g\u00f6st\u0259r\u0259 bilmir. Sanki yazar \u0259vv\u0259lc\u0259 brend \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131r, n\u00fcfuz qazand\u0131qdan sonra is\u0259 brend yazar\u0131n \u00f6z\u00fc \u00fc\u00e7\u00fcn i\u015fl\u0259yir. \u00dcmumiyy\u0259tl\u0259, brend yazarlar\u0131n c\u0259miyy\u0259td\u0259 olmas\u0131 \u0259slind\u0259 yax\u015f\u0131 hald\u0131r. \u018fn az\u0131ndan c\u0259miyy\u0259td\u0259 hans\u0131sa m\u00fctl\u0259q d\u0259y\u0259rl\u0259rin v\u0259 keyfiyy\u0259t etalonlar\u0131n\u0131n m\u00f6vcudlu\u011funu z\u0259ruri edir. Y\u0259ni \u0259d\u0259biyyata g\u0259l\u0259n g\u0259ncl\u0259r \u0259n az\u0131ndan ba\u015flar\u0131n\u0131 qald\u0131r\u0131b brend yazarlar\u0131n \u00fcslubuna, yazd\u0131qlar\u0131 m\u00f6vzulara bax\u0131b \u00f6zl\u0259ri \u00fc\u00e7\u00fcn istiqam\u0259t m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rl\u0259r. Brend yazarlar c\u0259miyy\u0259td\u0259 i\u015f\u0131qfor rolunu oynamaqdad\u0131r. \u018fd\u0259biyyatda yolunu azm\u0131\u015f adamlar, n\u0259d\u0259n v\u0259 nec\u0259 yazma\u011f\u0131 bilm\u0259y\u0259nl\u0259r he\u00e7 \u015f\u00fcbh\u0259siz ki, c\u0259miyy\u0259td\u0259 brend say\u0131lan \u015f\u0259xsl\u0259rin q\u0259l\u0259min\u0259 bax\u0131b \u00f6zl\u0259ri d\u0259 n\u0259l\u0259rs\u0259 yazma\u011fa ba\u015flayacaqlar. M\u0259nc\u0259, c\u0259miyy\u0259td\u0259 brend yazarlar n\u0259 q\u0259d\u0259r \u00e7ox olsa, bir o q\u0259d\u0259r yax\u015f\u0131d\u0131r. Amma bu sah\u0259d\u0259 d\u0259 monopoliyaya yol verm\u0259k olmaz&#8221;.<\/em><br \/>\nT\u0259rc\u00fcm\u0259\u00e7i G\u00fcnel \u018fhm\u0259dova yazar\u0131n imzas\u0131n\u0131n brend\u0259 \u00e7evrilm\u0259sin\u0259 \u0259slind\u0259 he\u00e7 d\u0259 pis baxmaq laz\u0131m olmad\u0131\u011f\u0131n\u0131 deyir: &#8220;T\u0259bii ki, yazar c\u0259miyy\u0259t\u0259 yax\u015f\u0131 mesajlar ver\u0259 bilirs\u0259, bunu alq\u0131\u015flamaq laz\u0131md\u0131r. \u0130st\u0259nil\u0259n halda, yazar c\u0259miyy\u0259tin g\u00fczg\u00fcs\u00fc olmal\u0131d\u0131r, bu g\u00fczg\u00fc b\u00fct\u00fcn eyb\u0259c\u0259rlikl\u0259rl\u0259 yana\u015f\u0131, m\u00fcsb\u0259t \u015feyl\u0259ri d\u0259 \u0259ks etdir\u0259 bilm\u0259lidir. Brend olduqda onda c\u0259miyy\u0259t h\u0259min mesajlar\u0131 tez q\u0259bul edir. Birinci yazar \u00f6z imzas\u0131n\u0131 brend\u0259 \u00e7evirm\u0259k \u00fc\u00e7\u00fcn \u00e7al\u0131\u015f\u0131r, sonra zaman\u0131 g\u0259l\u0259nd\u0259 imza ona xidm\u0259t etm\u0259y\u0259 ba\u015flay\u0131r. H\u0259yat\u0131n\u0131n maddi t\u0259r\u0259fl\u0259rini h\u0259ll edir, \u0259g\u0259r yazar d\u00f6vr\u00fcnd\u0259n da \u0259sl yazard\u0131sa he\u00e7 bir halda imzas\u0131n\u0131n brend\u0259 \u00e7evrilm\u0259si onu m\u0259nfiy\u0259 do\u011fru d\u0259yi\u015fm\u0259z. Amma imzas\u0131 brend olmayan yazarlar da olur ki, \u00f6z d\u00f6vr\u00fcnd\u0259 xo\u015f qar\u015f\u0131lanm\u0131rlar, q\u0259bul edilmirl\u0259r, amma ba\u015fqa n\u0259sill\u0259r \u00fc\u00e7\u00fcn b\u00f6y\u00fck irs qoyub gedirl\u0259r. \u018fslind\u0259, yazar\u0131 imzas\u0131na g\u00f6r\u0259 d\u0259y\u0259rl\u0259ndirm\u0259k vacib amil deyil&#8221;.<\/p>\n<p><strong>Oktay Hac\u0131musal\u0131<\/strong><br \/>\n<strong><a href=\"http:\/\/xalqcebhesi.az\/news.php?id=4144\" target=\"_blank\" rel=\"noopener noreferrer\"> &#8220;Xalq C\u0259bh\u0259si&#8221; q\u0259zeti<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eair Co\u015f\u011fun C\u0259f\u0259r: &#8220;M\u00fc\u011f\u0259nnil\u0259r brend ola bil\u0259r, yazar niy\u0259 olmas\u0131n ki&#8230;&#8221; Yazar Alpay Az\u0259r: &#8220;Brend statusu b\u0259zi yaz\u0131\u00e7\u0131lar\u0131n ba\u015f\u0131n\u0131 gic\u0259ll\u0259ndir\u0259 bil\u0259r&#8221; \u015eair \u018fhm\u0259d \u015eahidov: &#8220;Brend yazarlar c\u0259miyy\u0259td\u0259 i\u015f\u0131qfor rolunu oynamaqdad\u0131r&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","hentry","category-musahib"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/posts\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2503"}],"version-history":[{"count":1,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/posts\/2503\/revisions"}],"predecessor-version":[{"id":12558,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=\/wp\/v2\/posts\/2503\/revisions\/12558"}],"wp:attachment":[{"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shahidov.com\/tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}